I have to admit that I was shocked twice when Sony announced the RX1. The first shock was a very positive one. Finally a really compact full frame camera with a fixed lens. And the fixed lens is a Zeiss 35mm/f2.0 with T* coating. Just perfect! The second shock came within a minute and it wasn’t a positive one. No viewfinder. NO VIEWFINDER!
I can imagine that there was a rather emotional discussion within the Sony marketing department. Obviously the small is everything group won. Continue reading